Home » Robin Johnson
Couchbase Inc, Technical Advocat
Over the last few years Robin Johnson has been involved in some of the Leading Social Gaming and Betting applications to grace the world wide web. After bootstrapping an Award Winning Social Gaming startup, Robin is a seasoned Distributed System and NoSQL advocate. A polyglot Rubyist and Pythoner all in one, taking on roles from Frontend Developer to Software Engineer and Data Architect.
Big Data Ad-Targeting applications with NoSQL and Hadoop
We ask much more of our data than ever before. Not only does it need to be available in milliseconds when requested, but we also want to be able to extract every last bit of intelligence from the data to make decisions, which make our application s more effective.
During this presentation you will see how a mix of Hadoop and a NoSQL engine, such as Couchbase, to create an Ad Targeting platform to analyze billions of user related events and millions of user profiles, and deliver the correct ad in a handful of milliseconds. Based on this concrete example you will see how these technologies provide you with all of the tools to deal with new types of applications and scale up (in terms of data or users). This tutorial is beneficial for any attendee; as they will learn from a production large scale use case:
- The challenges of new applications dealing with Big Data (especially how to deliver them quickly)
- The differences between the “Analytical” part of the system (Hadoop) and the “Operational” part (Couchbase)